OJ Box
New York
OJ Box is a bright-eyed business on a mission to bring additive free, freshly squeezed orange juice to New Yorkers via Italian-made juicing stations. Their juice stations transform four raw oranges into a cup of rich, pure orange juice that’s ready to go in seconds.
The client engaged us to design a brand identity that would give life to their novel New York City juice stations. OJ Box needed their branding to illustrate the freshness and simplicity of their ingredients.
Services
Logo Design
Stationery Design
Web Design
Through a series of workshops, Mundo helped the OJ Box team focus on target audiences and brand positioning, channelling their desired aesthetic into actionable design direction.
A need to stand out in public spaces drove the brand’s bold typography and bright palette. Vibrant, organic colors create the energy and zest that natural fruits bring to the mind and body.
The OJ Box team also sought a convenient way to help customers find juice stations around the city. We built a mobile-first website that allows users to discover OJ Box juice stations near them in just two taps.
We delivered a dynamic brand identity which stays grounded in the company’s mission: to bring a healthy alternative to processed, bottled, sugary juices from concentrate.
