Yoga with Kriday
San Diego, California
Kristy is an independent yoga instructor offering private yoga sessions, group classes, and curated lifestyle playlists for all who want to bring movement, accountability, and connection into their lives through yoga.
With a desire to legitimize her endeavor, Kristy came to us to design a logo and stationery that channel the essence of her services, which bring strength, mindfulness, and personalized wellness to her clients.
Services
Logo Design
Stationery Design
Photography
Through one-on-one collaboration with our client, we got to the core of what Kristy wanted her brand identity to be.
Kristy’s brand needed to convey that her tailored yoga classes are a powerful, healing experience that bring light to the surface of one’s being.The logo for Yoga with Kriday is inspired by a lotus flower. The lotus flower, which blooms on the surface of water with its roots embedded deep below the surface, is a metaphor for emergence from darkness.
A soft emerald hue, a pearlescent finish, and an embossed logo combine to encapsulate a focused, clean, and serene aesthetic.
We delivered an identity that feels luxurious yet flexible; a mark that adapts and supports digital, print, and a multitude of other business collateral.