Admas Coffee
Shanghai, China
Two entrepreneurs with a passion for elevating the quality of coffee consumed in Shanghai looked to us for a brand that communicated elegance and energy.
Services
Creative Direction
Identity Systems
Logo Design
The Ethiopian word Admas, meaning horizon, serves as a symbol of the optimism and wonder with which the brand enters this new and emerging market.
References to natural textures give the brand an organic feel—a sense of the remote and rural nature of harvesting coffee.
We delivered an identity that feels luxurious yet flexible; a mark that adapts and supports digital, print, and a multitude of other business collateral.
Admas’s primary accent color is gold. Gold is warm, welcoming, and adds a touch of luxury.